According to anti-law #2, what should a luxury product have?

The essence of anti-law #2 in luxury marketing emphasizes that a luxury product should embody "minor flaws that feel real." This concept ties into the idea that authenticity and uniqueness are highly valued in the luxury sector. Luxury consumers often seek products that not only represent high quality but also possess a certain character or narrative. Minor flaws can enhance the perception of craftsmanship and artisanal quality, suggesting that a product was hand-made or created with personal attention rather than being mass-produced.

In luxury markets, the allure of imperfection can add to the product's story, allowing consumers to connect on a deeper level with the brand. This authenticity contrasts sharply with the uniform perfection that might be expected from mass-produced or lower-tier products. By embracing slight imperfections, luxury brands can differentiate themselves and cultivate an image of exclusivity and personality, resonating well with discerning consumers who appreciate individuality in their luxury purchases.

On the other hand, while consistency in design and perfect construction are typically associated with high-quality products, they do not capture the unique positioning that minor flaws can bring to luxury items. Bland aesthetics for broader appeal runs counter to the very essence of luxury marketing, which seeks to create desire and exclusivity through distinction rather than conformity. Therefore, the sentiment behind anti-law #