What are the pillars of LVMH's operating model?

The pillars of LVMH's operating model center around heritage, creativity, excellence in craftsmanship, and selective distribution, which all play a crucial role in the luxury sector and are vital to LVMH's brand identity and operations.

Heritage denotes the importance of brand history and tradition, which is essential in luxury marketing as it establishes authenticity and a deep connection with consumers. This evokes a sense of timelessness and prestige associated with their products.

Creativity is fundamental in luxury markets, driving the design and innovation behind products. This reflects a brand's ability to stay relevant and appealing to their customers, attracting new audiences while also retaining the loyalty of existing customers.

Excellence in craftsmanship is critical for luxury brands as it emphasizes the quality and meticulous attention to detail in the production of their goods. It ensures that products are not only visually appealing but also of exceptional quality, which justifies the premium prices.

Selective distribution refers to the strategic choice of where and how products are sold. This approach helps maintain an exclusive brand image and ensures that the luxury experience is consistent across different platforms. It allows LVMH to control the brand narrative and maintain the desirability of their products.

In contrast, the other options do not capture the essence of what defines L