What concept describes the adoption of lower-brow items by elites and luxury brands?

The correct answer for the adoption of lower-brow items by elites and luxury brands is best described by the concept of Trickle-Down Consumption. This concept explains how trends and styles move from higher social classes to lower ones, often leading to the adoption of certain items or styles that may have initially been considered more common or mainstream by those in elite circles.

Trickle-Down Consumption highlights the behavior of affluent consumers who embrace elements from lower socioeconomic groups, thereby influencing the broader market. It creates a sense of exclusivity when luxury brands incorporate these so-called "lower-brow" items into their offerings, which can then be seen as a trend-setting move that often elevates those items into luxury status.

In the context of luxury marketing, this phenomenon illustrates how brands can strategically position themselves by appropriating popular or accessible items and rebranding them as desirable luxury goods, thereby broadening their market appeal while simultaneously maintaining a perception of exclusivity and style. This cyclical movement of trends demonstrates the interconnectedness of different market segments, especially in the realm of luxury branding.