What do brands generally gain from their collaborations with influencers?

Brands generally gain legitimacy and trend influence from collaborations with influencers because these influencers possess a strong connection with their audience and can effectively communicate the values and image of the brand. By teaming up with influencers who resonate with their target market, brands can enhance their credibility and position themselves as relevant players within the industry.

Influencers often have established trust and authority in specific niches, which allows them to sway opinions and set trends among their followers. This partnership can boost brand visibility and enhance the perception of the brand as being current and aspirational, ultimately leading to greater engagement and interest from potential customers.

Additionally, while collaborations can drive sales, they do not guarantee a specific sales increase, as many factors influence consumer purchasing behavior. Similarly, brands cannot exert direct control over how influencers communicate messages, which is a crucial aspect of maintaining authenticity in influencer marketing. The focus on legitimacy and trend influence highlights the collaborative nature of these partnerships, where both the brand and the influencer work together to connect with the audience in meaningful ways.