What does the term 'soft luxury' refer to?

The term 'soft luxury' is best associated with fashion and leather goods, highlighting products that provide a sense of exclusivity and high quality but are generally more accessible compared to 'hard luxury' items, such as fine jewelry or high-end art. Soft luxury emphasizes the importance of lifestyle, design, and branding in everyday luxury products.

Fashion and leather goods often appeal to a broader audience due to their higher availability and varying price points, while still representing a luxurious aesthetic. This segment allows consumers to engage with luxury experiences without the significant financial investment required for more exclusive luxury items like fine art or investment-grade jewelry.

By focusing on items like designer handbags or apparel, 'soft luxury' caters to consumers' desires for both prestige and aspirational purchasing, creating a bridge between luxury and everyday fashion. This makes it distinct from other categories that might emphasize a more traditional view of luxury solely based on exclusivity or high cost.