What topic is taboo for luxury brands to mention?

Luxury brands typically avoid discussing discounts because they represent a departure from the perceived exclusivity and prestige that define the luxury experience. The core principle of luxury marketing is to create an aura of desirability around a brand, where products are often viewed as investments rather than items that can be discounted or undervalued. Mentioning discounts can dilute the brand’s status, making it seem more accessible and less elite, which could alienate their core clientele who are attracted to the idea of exclusivity.

In the world of luxury, the focus is more on quality, craftsmanship, and unique branding rather than on price reductions or sales tactics that are common in mainstream markets. This reflects the brand's ethos and reinforces their positioning as a leader in the luxury space. By maintaining this stance, luxury brands can preserve their image and continue to attract consumers who seek status and distinction.