Which element is considered vital for luxury based on Brunello Cucinelli’s philosophy?

Brunello Cucinelli emphasizes the importance of beauty and humanity in luxury. This perspective is rooted in the belief that true luxury should not only consist of high-quality products but also should reflect ethical values and a sense of community. Cucinelli sees luxury as a means to improve lives, fostering creativity and craftsmanship while respecting human dignity.

His philosophy extends beyond mere material wealth or the aesthetic appeal of products, positioning the experiences, values, and interpersonal connections at the forefront of the luxury experience. By integrating beauty and humanity, luxury becomes not just a status symbol but a way of enriching and uplifting individuals and communities. This holistic approach contributes to a deeper understanding of luxury, which is about creating lasting relationships and meaningful experiences.