Which of the following factors contributes to brand loyalty according to brand resonance?

The correct answer emphasizes the significance of active engagement and community in fostering brand loyalty, particularly within the framework of brand resonance. Brand resonance refers to the depth of the connection between a brand and its consumers, which is characterized by strong emotional bonds, loyalty, and community involvement.

Active engagement encourages consumers to feel a part of something larger than themselves, often enhancing their identification with the brand. When customers participate actively—through events, social media interactions, or brand-sponsored communities—they share experiences and create personal connections that deepen brand loyalty. This sense of belonging can turn casual consumers into passionate advocates, making them more likely to repurchase and recommend the brand to others.

In contrast, aspects such as brand price and discounts, market trends and fads, or promotional offers typically reflect transactional relationships that do not foster the deeper emotional connections associated with lasting brand loyalty. While these factors can attract consumers temporarily or influence purchasing decisions, they do not inherently create the lasting allegiance that brands with strong resonance achieve through community building and engagement.