Which of the following is a potential downside of partnering with celebrities?

Partnering with celebrities can be a double-edged sword in luxury marketing, and one of the significant downsides is the potential for celebrity scandals to impact a brand's image negatively. In today’s digital age, social media amplifies every action and statement made by celebrities, which can lead to rapid and widespread public backlash. If a celebrity associated with a brand becomes embroiled in controversy, it can tarnish the brand's reputation and alienate its target audience, particularly in the luxury sector where brand image and consumer perceptions are paramount. This vulnerability to public relations crises underscores the necessity for careful vetting and management of celebrity partnerships to mitigate risks associated with their public personas.

In contrast, options such as increased brand loyalty, heightened exclusivity, and stronger connections with younger audiences highlight positive outcomes of celebrity partnerships, which do not address the potential risks that can arise when a celebrity missteps. Balancing these potential benefits with the inherent risks is crucial for a brand considering a celebrity endorsement.