Which type of rarity refers to limited editions and selective distribution?

The concept of rarity in luxury marketing often relates to how a product's availability can enhance its desirability and exclusivity among consumers. Quantitative rarity specifically refers to situations where the number of units of a product is limited, making it scarce in the marketplace. This type of rarity is usually manifested through limited editions or a controlled distribution strategy, which means that a brand intentionally produces fewer items than what the demand might allow.

When a brand embraces quantitative rarity by offering limited editions, it creates a sense of urgency and exclusivity, appealing to luxury consumers who often seek unique and special items. Selective distribution further emphasizes this rarity, as products are made available only through specific channels or retailers, increasing their allure and maintaining a high-status perception. These strategies are fundamental in luxury marketing to cultivate an image of prestige and desirability, ultimately enhancing customer loyalty and perceived value.

The other options relate to different aspects of rarity and do not encompass the specific characteristics of limited editions and selective distribution. For instance, qualitative rarity focuses more on the attributes or the craftsmanship involved rather than the sheer numbers or availability. Abundant rarity would imply that products are plentiful, which contradicts the idea of exclusivity. Perceived rarity is more about the consumer's perception of scarcity, which